Microsoft Corp. has licensed Adobe's software for viewing online
videos and other files on cell phones, the companies said Monday.
Microsoft
will distribute Flash Lite and Reader programs from Adobe Systems Inc.
to cell phone makers who use its Windows Mobile software.
Flash
also allows users to interact with more Web sites. It's the software
behind most shopping sites where you can view an item in different
colors or try out house paint colors on a virtual home.
"Flash
content is the most prolific content on the web today; it is the way
people express themselves on the Internet," Adobe spokesman Gary Kovacs
said.
Julie Ask, an analyst at Juniper Research, said cell
customers are more likely to browse the Web when they have more capable
phones, and that's good news for advertisers.
"The more likely
they are to use it, the more that folks are willing to invest in the
platform, and the more likely there are to be page views. It's good for
advertisers, it's good for carriers," Ask said.
Scott Rockfeld,
group product manager at Microsoft's mobile communications business,
said the decision was about providing more choice to its customers,
even though Windows Mobile already offers 18,000 applications for
everything from picking a wine to go with dinner to watching videos.
"Obviously
it's one of the things that customers are asking for. Flash is
something that is very prevalent on the Web," Rockfeld said.
In 2007, 11 million phones carried Windows Mobile. Microsoft expects to double that in the next year.
Over
half a billion mobile devices have shipped worldwide with Flash
preinstalled, amounting to a 150 year-over-year percent growth, Adobe
said.
Microsoft wouldn't say what it is paying Adobe to license the software, but the programs will remain free for end-users.
Microsoft
has its own video viewing software, Silverlight, considered a
competitor that could slowly chip away at market share for Adobe's
Flash. Microsoft said last month it would give 1 billion students free
access to Silverlight and other software that competes with Adobe, such
as Expression Studio.